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Search Engine Marketing, Search Engine Optimization, Banner Advertising, Blog / Forum Marketing (Web 2.0), Email Marketing are the methods of advertising your business on the Internet. We can propose a custom plan to promote your product or service. Each of the above methods requires unique expertise that is why we partnered with professionals in each field to deliver a powerful internet marketing plan that can be executed effectively due to synchronized set of effort in every field of internet marketing
Search Engine Marketing consists of two methods Search Engine Optimization (SEO) and Pay Per Click (PPC) Advertisement
SEO (Search Engine Optimization)
Search Engine Optimization is a must have for any web site as it allows the web site to be properly indexed in search engines such as Google, Yahoo, MSN, and others. The goal of Search Engine Optimization is to make sure that your web site's link appears as high as possible to the top of the page of the search results. The main benefit of Search Engine Optimization is that once your website is ranking well in the Search Results on Google, MSN and Yahoo it will drive visitors to your website for months without significant expense on Search Engine Optimization service.
PPC (Pay Per Click)
This method allows you to quickly drive visitors to your website. You can adjust the number of visitors by increasing or decreasing your advertising budget, however similar to TV or Radio advertisement as soon as you stop advertising you traffic stops.
Banner Advertisement
Banner advertisement can be extremely effective Internet Marketing Strategy. There are many websites that have established internet community of common interests. When you place a banner on such website, you get instant exposure to your potential customers. The effectiveness of this method can be easily measured, by watching how your sales or traffic increased after placing a banner on a certain website.
Blog and Forum Marketing
This method is based on making regular posts into Blogs and/ or Forums about your company or service. It gives you instant exposure to the regular readers of such forums and blogs. The downside of this method is that it is effective only short term - 1-3 days after the post, however such post can generate hundreds of visitors that will find out about your company, service or product and may become your customer.
Direct Email Marketing
This method is similar to Direct Mail by its nature, but without the cost of postage expense. This method requires gradual build up of your database of emails of your customers or prospects that will allow you to email them. We can develop a strategy for you on how to build up or acquire such database. The main benefit of this method is that it is low cost, fast, and results are measurable. |